WCW-The Particulars Jewelry Mavens

Amanda Thomas, Founder of Luv AJ & Après had a lot of talent and a chance meeting paved the way to two incredibly beautiful and successful jewelry lines. Amanda Thomas, the creator of Luv AJ and Après, is not only an amazing young talent and total #girlboss, she is an absolute joy. Her collection Après, designed for the modern bride and her bridal party, fills the void of affordable yet trendy and well-designed wedding jewels. Read more about her in our interview together!

LUV AJ The Studded Hearts Charm Necklace
ARIEL GORDON Silhouette Heart Ring

Ariel Gordon, Founder & CEO of Ariel Gordon Jewelry
Even though Ariel Gordon had never considered herself an artist, she launched Ariel Gordon Jewelry in 2009 from a little apartment in Santa Monica. Read more about her in our interview together!

Brent Neale’s jewelry design is an exercise in color, whimsy, and artful playfulness. Her incredible collection of fine pieces are evocative and bold but are tailored enough to wear everyday. Read more about her in our interview together!

e recently met up with Candice Pool Neistat in LA to get the real-deal story behind her cult-favorite jewelry lines Finn and Love Billy! Candice’s original, beloved line Finn features timeless, fancy-lady pieces fashioned in 18 karat ‘green gold’ and diamonds, while Billy! represents her tougher, more tomboyish side with everyday unisex slip-on chains as well as playful merch like graphic tees and totes. Read more about her in our interview together!

EF COLLECTION Diamond Love Pendant Charm

Taking inspiration from her background in art history and world travels, Emily Faith created EF Collection to make fine jewelry more approachably priced. EF Collection is designed to be wearable day-to-night, but also elegant and chic. Read more about her in our interview together!

Vintage jewelry is everything Jenna Grosfeld loves. Jenna gives her customers the ultimate personal experience when it comes to her jewelry line Jenna Blake, from educating clients about materials to how they can wear each individual piece. Read more about her in our interview together!

MAYA BRENNER 14k Rose Gold Mini Letter Necklace

Maya Brenner, an LA-based jewelry artist, is renowned for crafting asymmetrical, delicate modern jewelry designs. She started out as a social worker by day and a jewelry maker by night. It wasn’t too long before she followed her passion and love of jewelry and launched her own successful jewelry business. Read more about her in our interview together!

Sarah Hendler, of Sarah Hendler Jewelry, has always had an eye for show-stopping pieces. Growing up, she remembers her grandmother forever adorned with glamorous statement necklaces and earrings. A fond collector of estate and vintage pieces, her sharp eye for detail got her pieces noticed by friends who suggested she try her hand at designing. Read more about her in our interview together!

SARAH HENDLER Emerald Center Spear Stud Earrings
SARAH CHLOE Small Jocelyn Initial Heart Charm

Sarah Chloe jewelry attracts fans like Gigi Hadid, Kendall Jenner, Taylor Swift, Karlie Kloss and many more. Zahava Ryzman founded the brand with the importance and value of high-quality jewelry design and craftsmanship and has been featured in top national media publications including Vogue, and ELLE. We had a chance to know more about Zahava’s background starting out in the jewelry industry. Read more about her in our interview together!

Sophie Monet was destined to design jewelry collections. While growing up in Los Angeles, she always had an interest in creating unique items. When she’s not in her wood-shop working alongside her artist father, she is exploring outside for new inspiration.

SOPHIE MONET The Pearl Egg Earrings
ZOE CHICCO Diamond & Pink Opal Pendant Necklace

Perhaps a product of her classical training in Italy, Zoë Chicco brings a thoughtfulness to the craft and production of her jewelry that’s rare for these fast times. Combining 14k gold with diamonds and semi-precious gemstones like opal and turquoise, ZC pieces are stand alone, but also ideal for everyday layering. Read more about her in our interview together!

SHOP THE VALENTINES EDIT

Chatting with Sherri McMullen & Chloe Warner of McMullen

Sherri McMullen and Chloe Warner combined their knowledge of business and merchandising with their long-time passion for designing interesting window displays to create McMullen—now a favorite Oakland boutique offering wearable but chic garments and accessories from new and lesser-known fashion designers. We recently visited their boutique to learn more about their particulars.
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Chatting with Sorellina Sisters

The sisters Sorellina, nee´ Carosella, craft covetable, colorful art deco-inspired jewelry that has pizazz and punch. While the designs are bold, they are scaled so well which makes still easy enough to wear on the regular. We’re obsessed with their guitar pick earrings and their Tablet necklaces and just want to be cool enough to throw them on. Here’s to hoping (and shopping!).
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Chatting with Ariane Goldman

Ariane Goldman didn’t just get into the bridal or maternity game to repeat what’s long been the industry standard—she reinvented it. By truly understanding the market and capitalizing on missing needs, Ariane was able to successfully launch and scale two incredible lines, Twobirds and Hatch, to create apparel with a real point of view. Beyond the clothes, Goldman has fostered a true community centered around feeling and looking your best during life’s happiest moments.
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