Sherri McMullen and Chloe Warner are Oakland’s true dream team. This dynamic fashion and interior design duo concepted, conceived, and helped elevate East Bay boutique McMullen to the forefront of the Bay Area shopping scene. We loved sitting down with this thoughtful pair to understand what it takes to build a modern shopping experience.
August 8, 2019
The What is tricky to describe as just one thing—a weekly email, a carefully curated list of the best products, services, places and experiences, an annual summit and women’s symposium. However, one thing we can say with authority is that the founders of The What have cultivated an ever-evolving, inter-generational community of curious women.
July 31, 2019
Hillary Peterson is transforming the beauty industry with her skincare line True Botanicals, a collection of pure, anti-oxidant loaded, nutrition-rich skincare products. We recently visited her shop to learn more about her particulars.
July 25, 2019
Hillary Peterson is transforming the beauty industry with her California-based skincare line True Botanicals, a collection of pure, anti-oxidant loaded, nutrition-rich skincare products. We recently visited her beautiful boutique in San Francisco to learn more about her particulars.
July 24, 2019
Emily Holt is a former Vogue fashion news editor and owner of Hero Shop, a Bay Area boutique with a carefully curated roster of designers with an emphasis on local talent. We recently visited the shop to talk about Emily's top particulars.
July 9, 2019
Buffy Maguire is a self-taught coffee roaster and Founder of Lady Falcon Coffee Club, a mobile café inspired by the rich history of the city by the Bay. Known for its signature vintage truck and appearances at festivals and events around town, Lady Falcon’s cups of coffee and libations are not only delicious, but are the definition of the ultimate hand-held accessory.
June 26, 2019
Anine Bing is a beloved global brand with cult following. The line manages to balance the soft and feminine with a distinct rock ‘n’ roll edge. I had the opportunity to meet founder and designer, Anine Bing, in her ever-expanding downtown HQ and get an inside scoop on her growing BING empire.
June 5, 2019
Emily Faith is creator and designer of fine jewelry brand EF Collection. Featuring delicate, versatile pieces of 14K gold with diamonds and precious stones, her collection has become a favorite internationally and has recently been spotted on some of Hollywood’s most glamorous stars.
May 22, 2019
With The SIL, Natalie has leveraged the knowledge she’s gained from working in public relations to spotlight independent designers whom she loved wearing and felt they were not getting the attention they deserved. We visited Natalie to get the inside scoop on her quickly expanding roster of trendsetters.
May 8, 2019
Sarah Chloe is more than just a minimalist jewelry brand; it gives the wearer a chance to personalize elements in their jewelry, making it even more special to wear. We sat with founder Zahava Reisman to learn more about her process and her daily life.
May 1, 2019
LALA LÉXA is a lifestyle brand created by and named after Alexa Mateen (a.k.a. ‘La la’), which features a collection of handbags bridging modern art with classic style. We met up with Alexa to learn more about the story behind her unique designs.
April 25, 2019
Natalie Joos is a fashion blogger, vintage collector and designer of JoosTricot, a new line of high-quality, functional but flattering knitwear. We recently met up to discuss her storied career in the fashion industry and her buzzworthy new line.
April 17, 2019
Jenna Blake was born with a true spirit of creativity. Her stunning vintage jewelry pieces come from many different places that Jenna finds inspiring, and I got the chance to sit and find out more about her creative mind.
March 13, 2019
Two-time Emmy award winner Kathryn Eisman gave us a peek into her life of being a television journalist and sock designer. High Heel Jungle is Kathryn’s blog, and also her vibrant sock collection where she finds inspiration from all aspects of life.
February 20, 2019
The Moment is a place where natural beauty fanatics can rejoice. We met with the brains (and beauty) behind the operation, Laney Crowell, to chat about her business.
February 8, 2019
LA based health and wellness expert Sophie Jaffe gave us a glimpse into her life and told us her captivating journey to becoming a superfood guru. Philosophie is Sophie’s company, where she helps you find your body intuition, and where you can learn more about the amazing benefits of superfood.
January 31, 2019
Crystal healer, nutrition expert, fashion guru and puppy lover, Tara Sowlaty, is no doubt living her dream! Her amazing website, How You Glow, incorporates all of her passions for us to enjoy.
January 16, 2019
April Uchitel sat down with me to talk business and how she went from working 9 years in fashion to taking Violet Grey to the next level and become the CEO of this incredible beauty brand!
January 9, 2019
Gara Danielle, a health and wellness enthusiast found herself running her own massage boutique that has become LA's hottest new wellness destination. We had the opportunity of a lifetime to sit down and find out more about Gara's daily life.
December 12, 2018
I got to meet and sit down with local business owner and florist extraordinaire, Negar Zad of Your Flower Guide and talk all things flowers.
November 29, 2018
Working mom Catherine McCord has her hands full raising three lovely kids and managing two organizations that better the lives of families with their homemade recipes and meals. We had the opportunity of a lifetime to sit down and find out more about Catherine’s daily life.
November 21, 2018
Balancing a busy restaurant, three kids and a marriage. How does Marissa Hermer do it?! We had the incredible opportunity to find out more about Melissa’s inspiration and life.
November 15, 2018
Need some fitspiration in your life? Meet Lauren Kleban, the woman behind the boutique workout craze, LEKfit! We had the awesome opportunity to sit down with her to learn more about how she built her fitness empire from her own backyard.
November 2, 2018
Maya Brenner, an LA- based jewelry artist, is renowned for crafting asymmetrical, delicate modern jewelry designs. We had the amazing opportunity to sit down with her to learn more about her along with her journey to success.
October 10, 2018
In 2015, Helen Johannesen embarked on a mission with the goal to create the best food and wine experience in Los Angeles and opened helen’s wines. We discussed her love and passion for curating the best wines from around the world, current wine trends and even her upcoming jewelry line!
September 26, 2018
You likely know Adrianna Costa from her very successful television career. This California native has interviewed stars such as Oprah Winfrey, Taylor Swift, Rihanna and George Clooney! She also runs her blog, Haute Mom’s Life where she shares helpful tips and tricks to navigating motherhood. We had the privilege of interviewing her at her home and raiding her amazing shoe collection!
September 19, 2018
We had the pleasure of visiting Sophie Monet in Venice Beach and talking all about her creative vision, travel, and go-to accessories.
September 5, 2018
In a delightful interview, we chat with Janessa Leone about breaking into the fashion industry, the challenges of being a CEO, and the importance of a good self-care routine.
August 29, 2018
We recently had the pleasure of sitting down with Ariel Gordon and chatting with her about her business, inspiration, and the age-old debate: can you mix gold and silver?
August 16, 2018
Ivka Adam built the Iconery on her passion for beautiful jewelry made by real artists and a deep understanding of the inner workings of eCommerce.
August 10, 2018
Chelsea Shukov, co-founder of Sugar Paper, creates beautiful stationery using a traditional letterpress. We discuss how her love for stationary blossomed and the growth of her business.
July 18, 2018
Personal Trainer, Chef, Nutritionist, Lifestyle Guru - fully dedicated to helping others live their best life.
July 11, 2018
Founder of Mindy Weiss Party Consultants, author of three best-selling books and the queen of creating the party you'll never forget!
July 4, 2018
Rachel Pally quickly caught the attention of Hollywood A-listers and her flowing jersey garments became a must-have; her name, a household one.
June 13, 2018
Possessing a truly diverse eye and a penchant for crafting bold looks has paved her way to becoming a highly sought-after celebrity stylist.
June 7, 2018
Together, sisters and business partners, Jenn, Kristie, and Ashley Streicher co-own the ultra-aesthetic STRIIIKE beauty studio.
May 30, 2018
Jamie Greenberg’s best-known role is makeup artist to the stars.
May 16, 2018
This New York City transplant worked her way to become the top authority of LA fashion and style.
April 18, 2018
A jewelry designer and a DJ? Those are just two of the skills that make Brianna Lance a total awe-inspiring #GirlBoss and someone that we could not wait to sit down and speak with.
April 5, 2018
Andrea Linett, Creative Director/ Brand Consultant/ Author Andrea is so cool, she wrote a book on it. Several books actually. We sat…
March 28, 2018
The woman who once outwardly hated spin class now heads up brand experience at international wellness brand, SoulCycle.
March 21, 2018
Popup Florist is Kelsie Hayes’ brainchild.
March 14, 2018
A huge supporter of women and a firm believer that the workplace should be flexible, Jenny Galluzzo and her partner Gina founded The Second Shift.
March 7, 2018
Ashlee Margolis and her team at The A List are responsible for some of the most glamorous parties in LA and New York, including high profile celebrity and brand partnerships.
February 28, 2018
Lover of all things home decor, Ariel Kaye knows a few things about creating cozy home.
February 21, 2018
Mani pedi queen, Sarah Gibson Tuttle, shares her journey from the finance world to founding Olive and June.
February 7, 2018
Formerly a personal stylist, Simone LeBlanc knows a few things about creating a beautiful environment.
January 31, 2018
What began as a form of therapy when her father passed away, has become so much more.
December 23, 2017
Allison Statter knows her stuff. From branding and talent management to hair barrettes and hoarding grey T-shirts, Allison is an expert and she applies this savvy mindset to all aspects of her life.
December 16, 2017
Sarah Hendler has always had an eye for show-stopping pieces.
December 2, 2017