Harnessing her business acumen and a passion for women's luxury retail, McMullen has introduced Oakland to some of the hottest emerging designers and has been featured as a fashion innovator by Vogue and Forbes. We recently visited her namesake shop so she could show us some her favorite particulars.
August 14, 2019
Chloe Redmond Warner is the founder of Redmond Aldrich Design and principal of the design dream team behind the singular, stand-out East Bay fashion boutique McMullen. We recently visited her at the shop to learn more about her particulars.
August 9, 2019
Gina Pell and her best friend Amy Parker co-created The What—a weekly email offering a carefully curated list of the best products, services, places and experiences, plus an annual summit and women’s symposium. We recently had the chance to meet up with them both and explore their chosen particulars.
August 1, 2019
Hillary Peterson is transforming the beauty industry with her skincare line True Botanicals, a collection of pure, anti-oxidant loaded, nutrition-rich skincare products. We recently visited her shop to learn more about her particulars.
July 25, 2019
Emily Holt is a former Vogue fashion news editor and owner of Hero Shop, a carefully curated boutique with strong community ties that showcases…
July 11, 2019
Lisa Mayock is a graphic designer, fashion industry veteran, CFDA award winner, and co-creator of Monogram. We recently caught up with Lisa to ask her about some of her particulars.
July 3, 2019
Buffy Maguire is a self-taught coffee roaster and Founder of Lady Falcon Coffee Club, a mobile café inspired by the rich history of the city by the Bay. I got to meet with Buffy to see what she's particular about.
June 27, 2019
Anine Bing's line manages to balance the soft and feminine with a distinct rock ‘n’ roll edge. I had the opportunity to meet founder and designer, Anine Bing, in her ever-expanding downtown HQ and see what she is particular about.
June 6, 2019
Elisa Solomon's exquisite jewelry collection is full of peace, love and self expression. Her symbolism through jewelry is full of beauty and evokes a true emotional bond between the wearer and the piece. I had the amazing opportunity see what this lovely founder is particular about.
May 30, 2019
EF Collection is designed to be wearable day-to-night, but also elegant and chic. We recently spoke with Emily about her career evolution and got to see what she is particular about.
May 23, 2019
With The SIL, Natalie has leveraged the knowledge she’s gained from working in public relations to spotlight independent designers whom she loved wearing and felt they were not getting the attention they deserved. I got to see what Natalie was particular about.
May 9, 2019
Zahava Reisman founded the Sarah Chloe with the importance and value of high-quality jewelry design and craftsmanship and has been featured in top national media publications including Vogue, and ELLE. I got to see what Zahava is particular about.
May 2, 2019
Natalie Joos has become an LA style icon for those who love everything vintage. I got to see what Natalie was particular about.
April 18, 2019
Two-time Emmy award winner Kathryn Eisman gave us a peek into her life of being a television journalist and sock designer. High Heel Jungle…
February 20, 2019
I had the pleasure to talk with April Uchitel about how she got went from the fashion industry to the beauty world. Her journey is inspiring and we got to find out what she's particular about.
January 10, 2019
Girl boss, founder and creative director Joy Cho injects a little bit of happiness into everyone’s day with her colorful lifestyle brand Oh Joy! I had the incredible opportunity to see what this bright and happy ray of sunshine is particular about.
December 17, 2018
This health and wellness enthusiast found herself running her own massage boutique that has become LA’s hottest new wellness destination called The Now. We had a lovely chat with self-care lover, Gara Danielle about what she’s particular about.
December 14, 2018
I had the pleasure to talk with Negar Zad about how she got started with her own floral business. We had the amazing opportunity to chat with Negar Zad about what she's particular about.
November 30, 2018
Working mom Catherine McCord has her hands full raising three lovely kids and managing two organizations that better the lives of families with their homemade recipes and meals. We had a lovely chat with Catherine McCord about what she’s particular about.
November 23, 2018
Marissa Hermer has three kids and business partner/husband Matt Hermer, with whom she manages their restaurant The Draycott. We had the amazing opportunity to chat with Marissa Hermer about what she’s particular about.
November 16, 2018
Lauren Kleban is an LA- based fitness entrepreneur whose known for her her LEKFIT classes. We had the amazing opportunity to chat with the Lauren Kleban about what she’s particular about.
November 5, 2018
Maya Brenner is an LA- based jewelry artist and is renowned for crafting asymmetrical, delicate modern jewelry designs. We had a lovely chat with Maya Brenner about what she’s particular about.
October 11, 2018
Sophie Monet is turning heads in the fashion world with her beautiful wood jewelry. We had a lovely chat with the Sophie Monet Jewelry designer about what she’s particular about.
September 6, 2018
Ariel Gordon is the queen of dainty jewelry. We caught up with the owner and designer of Ariel Gordon Jewelry to chat about what she's particular about.
August 17, 2018
Ivka Adam has a penchant for all things sparkly and spiritual. We caught up with the CEO and founder of Iconery to chat about what she's particular about.
August 9, 2018
Chelsea Shukov is one of those people whose personal and professional style is just so effortlessly chic. We sat down with the co-owner of Sugar Paper and got the scoop on what she's particular about.
July 18, 2018
Amy Rosoff Davis is squatting, stretching, and breathing her way to inner happiness and helping others do the same. We sat down with the celebrity trainer to get the dish on life as a new mom, nutritionist, and lifestyle guru.
July 11, 2018
Rachel Pally is so many things: a successful designer, badass business owner, #momboss, health enthusiast, hilarious, and impeccably dressed. She lets us know a few things she's particularly fond of and passionate about!
June 15, 2018
Sisters and business partners, Jenn, Kristie, and Ashley Streicher are personal and professional #goals. Together they co-own the ultra-aesthetic STRIIIKE beauty studio.
June 5, 2018
Jamie Greenberg's killer makeup talents and hilarious and down-to-earth personality have secured her an A-list client roster (and friend group). This #momboss is a Hollywood go to, and for good reason!
May 16, 2018
Working as a television journalist, Clare Vivier noticed a huge absence of cute, trendy, yet functional computer sleeves. We caught up with her to find out what she's particular about...
April 12, 2018
Not only is Brianna Lance is a total babe, she is a source of inspiration! We sat down with Brianna to chat all things music, fashion, and style. Read about her particulars below.
April 5, 2018
Not only does this fashion veteran exude bohemian cool, she is a huge collector of vintage pieces and sells them on her online shop "I Want To Be Her".
March 29, 2018
Gabby likes a lot of (sparkly) things, but prior to working for SoulCycle, spinning was definitely not one of those things.
March 22, 2018
Meet the woman who has mastered the art of creating perfectly imperfect floral arrangements.
March 15, 2018
Mom boss, Jenny Galluzzo, gives us a taste of what she's particularly fond of...
March 8, 2018
Family, food, and comfy shoes - Ashlee Margolis gives us a glimpse into her world.
March 1, 2018
Ariel Kaye of Parachute Home knows how to make your home cozy and chic.
February 22, 2018
Sarah Gibson Tuttle of Olive & June is royalty in the beauty world.
February 7, 2018
At the recent STRIIIKE Holiday Market, we caught up with some particularly fabulous women.
December 27, 2017
As the powerhouse behind DONNI, Alyssa has created a brand that is passionate and meaningful.
December 23, 2017
Amidst the glitz and glam of Hollywood, Allison has managed to stay (somewhat) out of the spotlight and build her empire, Blended Strategy Group.
December 16, 2017
Writer, editor, reporter, make up guru, style icon, mum-to-be, and globe-trotter, Louise Roe is what we would call a renaissance woman.
December 15, 2017
After creating her first jewelry line while she was still in high school, Amanda Thomas has gone on to be the successful designer of two gorgeous collections.
December 4, 2017
Once just a collector of estate and vintage jewelry, Sarah Hendler decided to take her passion for beautiful particulars and try her hand at designing herself.
December 2, 2017
Barrett Prendergast, the queen of particularly beautiful floral arrangements and master of entertaining, lets us in on a few things of particular importance to her.
November 8, 2017