Of Particular Importance

Of Particular Importance to Sherri McMullen of McMullen

Harnessing her business acumen and a passion for women's luxury retail, McMullen has introduced Oakland to some of the hottest emerging designers and has been featured as a fashion innovator by Vogue and Forbes. We recently visited her namesake shop so she could show us some her favorite particulars.

Of Particular Importance to Chloe Redmond Warner of McMullen

Chloe Redmond Warner is the founder of Redmond Aldrich Design and principal of the design dream team behind the singular, stand-out East Bay fashion boutique McMullen. We recently visited her at the shop to learn more about her particulars.

Of Particular Importance to Gina Pell of The What

Gina Pell and her best friend Amy Parker co-created The What—a weekly email offering a carefully curated list of the best products, services, places and experiences, plus an annual summit and women’s symposium. We recently had the chance to meet up with them both and explore their chosen particulars.

Of Particular Importance to Hillary Peterson of True Botanicals

Hillary Peterson is transforming the beauty industry with her skincare line True Botanicals, a collection of pure, anti-oxidant loaded, nutrition-rich skincare products. We recently visited her shop to learn more about her particulars.

Of Particular Importance to Emily Holt

Emily Holt is a former Vogue fashion news editor and owner of Hero Shop, a carefully curated boutique with strong community ties that showcases…

Of Particular Importance to Lisa Mayock

Lisa Mayock is a graphic designer, fashion industry veteran, CFDA award winner, and co-creator of Monogram. We recently caught up with Lisa to ask her about some of her particulars.

Of Particular Importance to Buffy Maguire

Buffy Maguire is a self-taught coffee roaster and Founder of Lady Falcon Coffee Club, a mobile café inspired by the rich history of the city by the Bay. I got to meet with Buffy to see what she's particular about.

Of Particular Importance to Anine Bing

Anine Bing's line manages to balance the soft and feminine with a distinct rock ‘n’ roll edge. I had the opportunity to meet founder and designer, Anine Bing, in her ever-expanding downtown HQ and see what she is particular about.

Of Particular Importance to Elisa Solomon

Elisa Solomon's exquisite jewelry collection is full of peace, love and self expression. Her symbolism through jewelry is full of beauty and evokes a true emotional bond between the wearer and the piece. I had the amazing opportunity see what this lovely founder is particular about.

Of Particular Importance to Emily Faith

EF Collection is designed to be wearable day-to-night, but also elegant and chic. We recently spoke with Emily about her career evolution and got to see what she is particular about.

Of Particular Importance to Natalie Bloomingdale

With The SIL, Natalie has leveraged the knowledge she’s gained from working in public relations to spotlight independent designers whom she loved wearing and felt they were not getting the attention they deserved. I got to see what Natalie was particular about.

Of Particular Importance to Zahava Ryzman

Zahava Reisman founded the Sarah Chloe with the importance and value of high-quality jewelry design and craftsmanship and has been featured in top national media publications including Vogue, and ELLE. I got to see what Zahava is particular about.

Of Particular Importance to April Uchitel

I had the pleasure to talk with April Uchitel about how she got went from the fashion industry to the beauty world. Her journey is inspiring and we got to find out what she's particular about.

Of Particular Importance to Joy Cho

Girl boss, founder and creative director Joy Cho injects a little bit of happiness into everyone’s day with her colorful lifestyle brand Oh Joy! I had the incredible opportunity to see what this bright and happy ray of sunshine is particular about.

Of Particular Importance to Gara Danielle

This health and wellness enthusiast found herself running her own massage boutique that has become LA’s hottest new wellness destination called The Now. We had a lovely chat with self-care lover, Gara Danielle about what she’s particular about.

Of Particular Importance to Negar Zad

I had the pleasure to talk with Negar Zad about how she got started with her own floral business. We had the amazing opportunity to chat with Negar Zad about what she's particular about.

Of Particular Importance to Catherine McCord

Working mom Catherine McCord has her hands full raising three lovely kids and managing two organizations that better the lives of families with their homemade recipes and meals. We had a lovely chat with Catherine McCord about what she’s particular about.

Of Particular Importance to Marissa Hermer

Marissa Hermer has three kids and business partner/husband Matt Hermer, with whom she manages their restaurant The Draycott. We had the amazing opportunity to chat with Marissa Hermer about what she’s particular about.

Of Particular Importance to Lauren Kleban

Lauren Kleban is an LA- based fitness entrepreneur whose known for her her LEKFIT classes. We had the amazing opportunity to chat with the Lauren Kleban about what she’s particular about.

Of Particular Importance to Maya Brenner

Maya Brenner is an LA- based jewelry artist and is renowned for crafting asymmetrical, delicate modern jewelry designs. We had a lovely chat with Maya Brenner about what she’s particular about.

Of Particular Importance to Sophie Monet

Sophie Monet is turning heads in the fashion world with her beautiful wood jewelry. We had a lovely chat with the Sophie Monet Jewelry designer about what she’s particular about.

Of Particular Importance to Ariel Gordon

Ariel Gordon is the queen of dainty jewelry. We caught up with the owner and designer of Ariel Gordon Jewelry to chat about what she's particular about.

Of Particular Importance to Ivka Adam

Ivka Adam has a penchant for all things sparkly and spiritual. We caught up with the CEO and founder of Iconery to chat about what she's particular about.

Of Particular Importance To Chelsea Shukov

Chelsea Shukov is one of those people whose personal and professional style is just so effortlessly chic. We sat down with the co-owner of Sugar Paper and got the scoop on what she's particular about.

Of Particular Importance to Amy Rosoff Davis

Amy Rosoff Davis is squatting, stretching, and breathing her way to inner happiness and helping others do the same. We sat down with the celebrity trainer to get the dish on life as a new mom, nutritionist, and lifestyle guru.

Of Particular Importance to Rachel Pally

Rachel Pally is so many things: a successful designer, badass business owner, #momboss, health enthusiast, hilarious, and impeccably dressed. She lets us know a few things she's particularly fond of and passionate about!

Of Particular Importance to Jamie Greenberg

Jamie Greenberg's killer makeup talents and hilarious and down-to-earth personality have secured her an A-list client roster (and friend group). This #momboss is a Hollywood go to, and for good reason!

Of Particular Importance to Clare V.

Working as a television journalist, Clare Vivier noticed a huge absence of cute, trendy, yet functional computer sleeves. We caught up with her to find out what she's particular about...

Of Particular Importance to Brianna Lance

Not only is Brianna Lance is a total babe, she is a source of inspiration! We sat down with Brianna to chat all things music, fashion, and style. Read about her particulars below. 

Of Particular Importance to Andrea Linett

Not only does this fashion veteran exude bohemian cool, she is a huge collector of vintage pieces and sells them on her online shop "I Want To Be Her".

Of Particular Importance to Louise Roe

Writer, editor, reporter, make up guru, style icon, mum-to-be, and globe-trotter, Louise Roe is what we would call a renaissance woman.

Of Particular Importance to Amanda Thomas

After creating her first jewelry line while she was still in high school, Amanda Thomas has gone on to be the successful designer of two gorgeous collections.

Of Particular Importance to Sarah Hendler

Once just a collector of estate and vintage jewelry, Sarah Hendler decided to take her passion for beautiful particulars and try her hand at designing herself.