Idalia Salsamendi is brilliantly disrupting the digital marketing industry to propel businesses forward, top business strategist and journalist, she has been revolutionizing social media for over a decade. With years of invaluable experience, and an understanding of social media marketing, she launched her namesake company, Idalia INC, as the premier destination for both brands and influencers alike. Idalia is also an avid journalist, with a distinct beat for fashion, social media, and travel.


Melissa: What is your particular morning routine and particular nighttime routine?
Idalia: I like to start off my day with yoga… doing it about 5x a week. This and meditation. It really puts me in a good head space to begin the day. To unwind at night, I always do some light stretches and meditation as well. Then I curl up with my favorite book and read right before dozing off. Funny thing, I can’t go to sleep unless I read something in bed. No matter how tired I am.
Melissa: What are your go to brands that are particular to you? Tell us your go-to denim, white t-shirt, bra or underwear, shoes, PJ’s or brand you splurge or invest in?
Idalia: Ooohhh this is a good one. I’ve been loving Frame Denim a lot lately. I just got these spectacular orange jeans which I know are going to be my go-to this summer. I’m on a hunt right now for the perfect white t-shirt, so if you guys have any suggestions let me know as I have yet to find it. As far as brands to invest in, I’m huge on buying pre-loved pieces that will withstand the test of time. Whether it’s a classic Chanel bag, or a Rolex or a Hermes Kelly, when I “splurge”, I look at it as an investment and not some reckless purchase. Although I do not tend to impulsively buy (I’m an extremely conscious and eco-conscious consumer), I think Bottega Veneta would be the exception.

Idalia: Never regret an outfit! This is fashion rule #1! If you felt great wearing it at the moment, then you should feel great seeing a photo of it years down the line – no matter how tacky the fashion may have seemed at the time.
Kindness comes in all different forms, does it not? Sometimes the smallest act on a day where you feel like you're going through hell can make more of an impact than a grand gesture.


Idalia: My younger self is probably my biggest cheerleader (her and my mom) – I think she would believe in everything that I’ve accomplished and is cheering me on to continue to follow my dreams.

