The Particulars

Of Particular Importance to Joy Cho

December 17, 2018

Girl boss, founder and creative director Joy Cho injects a little bit of happiness into everyone’s day with her colorful lifestyle brand Oh Joy! Her focus on design, fashion and food makes everyone’s day just a little bit brighter, highlighting joyful moments from everyday life. I had the incredible opportunity to see what this bright and happy ray of sunshine is particular about.



KEY: Particularly social: Handles and preferred Instagram filter / Particular calling: What do you do? / Particular order: How do you go about your day? / Particular style: What’s your uniform? / Particular adornment: Your go-to accessory / Particular meal: Favorite thing to eat / Particular latitude/longitude: Where do you like to go/be? / Particular vice: What is your weakness? / Particularly 70s, 80s, 90s, or 00s: What decade defines you? / Particular high school/college persona: Were you a burner, credit card hippie, prep? /Particular pickiness: What are you finicky about? /Particular passion: What are you passionate about?


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