Ever since she burst on the scene in the mid-aughts, we’ve been fans of Pamela Love’s tribal-inspired jewelry. Her work looks as though it could have been unearthed from a vintage treasure trove in Santa Fe, but somehow maintains a current thread. We love how her pieces can be tough—complete with daggers and spikes—but still feel “dangerously femme.” It’s that juxtaposition that makes her line so unique, unfussy, and uncompromising. Love uses ethical and sustainable sources in all of her work and is a piercing advocate, creator, and true believer.
Things are a little different right now, we’re in an unprecedented time…how have you shifted as a business and as an individual to accommodate this new normal?
Personally, I think my brain has developed new ways of processing and coping. For example, the way time passes has completely changed for me. I feel like I wake up, have a tea, answer a few emails, and it’s already evening. I think as human beings our brains are really skilled and changing the way we process things to cope with evolving situations. I have also picked up a few hobbies. I started making ceramics which I absolutely love and I started riding a bike all over town.
As a brand we are really focused on our e-commerce business as well as philanthropy—it’s a very important time to give back in any way we can. We are also very focused on continuing to give our artisans more work in these challenging times, particularly in Afghanistan where we are working to expand what we make.
You’ve always incorporated strong silver and stone pieces into your collections. Where does your interest in Native American and Mexican tribal design and iconography stem from?
I have always been fascinated by the American Southwest—the landscape, the mixing of Mexican, Native American and American cultures, the crafts, the architecture…I’m not really sure where it originated, I’ve just always felt drawn to that region of the world.
You are a piercing aficionado and advocate. When did you get your first piercing and how many are you up to now? What drove you to specifically create your signature piercing collection?
I got my ears pierced when I was very little. Maybe five?! I am not entirely sure. And to be honest, I don’t know exactly how many holes I have in my ears because I don’t have earrings in every single one at the moment and sometimes they close up. I would say at least 13. I’ve always loved the process of getting pierced. It’s such a ritual. I wanted to be able to be part of this ritual for others. This is why I created the piercing collection.
Tell us more about your jewel box of a store in Paris…how did that come to be? Do French women wear jewelry differently than women stateside?
It’s such a perfect little spot. I love it so much. We were very lucky that this space became available at the time that it did. I do think French women were jewelry a little differently. They layer a lot, yet it feels very sophisticated and not over the top in the way they do it.
We know that tarot and astrology figure heavily into your day-to-day life and work. What are the cards / stars pointing to for you these days?
Change and rebirth.
I’ve always loved the process of getting pierced. It’s such a ritual.
What are some of your daily particulars that you always put on (jewelry, accessories…etc.)?
I always wear my scarab pendant and my Aegean fish pendant for luck. Lately I can’t go anywhere without a gingham mask. It has to be gingham for some reason.
With summer winding down, what’s next for PL?
Time in nature, time in water.