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Caroline Maguire was first drawn to fashion because of Rachel's buying job on Friends. (And maybe we all were, at least a little bit?) Now twenty years into a thriving career in fashion, she's a staunch believer that fashion should be unique, personal, and always fun.
In her role as Senior Fashion Director at Shopbop—everyone's favorite curator of ready-to-wear & accessories from established and emerging designers—Caroline gets an inside look at culture, trends and what's next. We were lucky enough to get her thoughts on taste vs. style, must-have investment purchases, self care and, most importantly, *really* good family Halloween costumes.
@francescababbi
@brennamcwha
The Everydays:
Morning Routine in 5 Words: Chef Mom Making Breakfast/Lunch for Maguirekids
The best product you use in the morning: Skinceuticals C E Ferulic Serum and A.P. CHEM MicroDose Magical Moisturizier
Bedtime Routine in 5 Words: NETFLIX, scrolling, mint tea, magnesium, and deep breaths
The best product you use at night: Skinceuticals PTIOX
Who you spend your evenings with: The kids—shuffling them to and from soccer, basketball and tennis practices.
(Current) Favorite Work Outfit: Slouchy pants or jeans, hoodie, and my Acne puffer
Go-To Coffee or Tea Order: Hot americano with a splash of h&h
The tv show or movie you always recommend: Bad Sisters on AppleTV
The takeout dish you can’t live without: Dumplings!
Have you picked up any new hobbies as an adult? Yes—PILATES. I am officially obsessed. My favorite studio is Nofar in Tribeca.
“Taste is an individual’s aesthetic, someone’s personal preference. Someone having great taste doesn’t necessarily mean they have great style.”
@francescababbi
The Special Days:
Favorite Vacation Destination: Any beach vacation
Favorite Show / Concert / Performer you’ve seen: Mario/Neyo/Mary J Blige
Favorite way to celebrate yourself: SELF CARE! Pilates, facials, foot massages, body scrubs, red light therapy.
It’s hard to beat our family Halloween costumes. We were the cast of THE BEAR last year—definitely one of our best.
More from Caroline:
What trends in travel, interiors, and art do you expect we’ll see make their way into the fashion space over the next few years?
I think it's already happening! Interiors, travel spaces and art all go hand in hand with fashion, and the trends in each definitely influence the others. We are even seeing the food industry making a play into the fashion space. I love it. Such a creative spirit and so genius.
What advice do you have for someone who is just starting to define their personal style?
Stay true to yourself. You must feel comfortable in what you wear. Take risks but only wear what feels right for you. Stay authentic.
What are the five investment pieces you think everyone should have in their closet?
Black Leather moto jacket, the perfect bubble jean, that perfect white tee, a heavy weight grey hoodie, black midi tulle skirt
Can you share which trends which you’re most excited about for Summer 2025?
- The color story for Summer 2025 (butter yellow, mousse, and shades of mint and lilac)
- Summer Suedes (the perfect summer suede handbag)
- Boat shoes / moccasins
- Everything nautical—boat shoes, sailor collars, gold button details, ropes and bungee details!
Your most particular particular (the little thing you’re pickiest about!):
Closing the bathroom door at night before we go to bed. (Yes I know—so particular!)
Where We Can Find You:
Socials: @carolineinnycity and @carolinehmaguire
Current Location: New York, New York
Favorite Spot to Consume Content: (small) parisian elevators, streets of NY, on the soccer field!
Where You Work: Shopbop
Interviews
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When we first sat down with Laney Crowell in 2019, she was laying the foundation for what would become one of the most beloved clean beauty brands on the market. Today, Saie Beauty has skyrocketed—from a bedroom startup to a global brand known for its sustainability mission, international reach, and cult-favorite products. We’re excited to reconnect with Laney in 2025 to catch up on her incredible journey and the evolution of her brand.