Of Particular Importance to Sherri McMullen of McMullen

Harnessing her business acumen and a passion for women's luxury retail, McMullen has introduced Oakland to some of the hottest emerging designers and has been featured as a fashion innovator by Vogue and Forbes. We recently visited her namesake shop so she could show us some her favorite particulars.

Of Particular Importance to Chloe Redmond Warner of McMullen

Chloe Redmond Warner is the founder of Redmond Aldrich Design and principal of the design dream team behind the singular, stand-out East Bay fashion boutique McMullen. We recently visited her at the shop to learn more about her particulars.

Of Particular Importance to Gina Pell of The What

Gina Pell and her best friend Amy Parker co-created The What—a weekly email offering a carefully curated list of the best products, services, places and experiences, plus an annual summit and women’s symposium. We recently had the chance to meet up with them both and explore their chosen particulars.

Of Particular Importance to Hillary Peterson of True Botanicals

Hillary Peterson is transforming the beauty industry with her skincare line True Botanicals, a collection of pure, anti-oxidant loaded, nutrition-rich skincare products. We recently visited her shop to learn more about her particulars.

Of Particular Importance to Emily Holt

Emily Holt is a former Vogue fashion news editor and owner of Hero Shop, a carefully curated boutique with strong community ties that showcases…

Green Monster Muffins

Sometimes the sight of green anything for kids is a deal breaker—except not these Green Oatmeal Muffins. They are beyond delicious and are packed with…

Of Particular Importance to Buffy Maguire

Buffy Maguire is a self-taught coffee roaster and Founder of Lady Falcon Coffee Club, a mobile café inspired by the rich history of the city by the Bay. I got to meet with Buffy to see what she's particular about.

Of Particular Importance to Anine Bing

Anine Bing's line manages to balance the soft and feminine with a distinct rock ‘n’ roll edge. I had the opportunity to meet founder and designer, Anine Bing, in her ever-expanding downtown HQ and see what she is particular about.

Of Particular Importance to Elisa Solomon

Elisa Solomon's exquisite jewelry collection is full of peace, love and self expression. Her symbolism through jewelry is full of beauty and evokes a true emotional bond between the wearer and the piece. I had the amazing opportunity see what this lovely founder is particular about.

Of Particular Importance to Emily Faith

EF Collection is designed to be wearable day-to-night, but also elegant and chic. We recently spoke with Emily about her career evolution and got to see what she is particular about.

Of Particular Importance to Natalie Bloomingdale

With The SIL, Natalie has leveraged the knowledge she’s gained from working in public relations to spotlight independent designers whom she loved wearing and felt they were not getting the attention they deserved. I got to see what Natalie was particular about.

Of Particular Importance to Zahava Ryzman

Zahava Reisman founded the Sarah Chloe with the importance and value of high-quality jewelry design and craftsmanship and has been featured in top national media publications including Vogue, and ELLE. I got to see what Zahava is particular about.

Hoodies for the Hunnies

Hoodies are not just for sport fanatics; they have become one of the hottest accessory trends for 2019!

Of Particular Importance to April Uchitel

I had the pleasure to talk with April Uchitel about how she got went from the fashion industry to the beauty world. Her journey is inspiring and we got to find out what she's particular about.

Of Particular Importance to Joy Cho

Girl boss, founder and creative director Joy Cho injects a little bit of happiness into everyone’s day with her colorful lifestyle brand Oh Joy! I had the incredible opportunity to see what this bright and happy ray of sunshine is particular about.

Of Particular Importance to Gara Danielle

This health and wellness enthusiast found herself running her own massage boutique that has become LA’s hottest new wellness destination called The Now. We had a lovely chat with self-care lover, Gara Danielle about what she’s particular about.

Of Particular Importance to Negar Zad

I had the pleasure to talk with Negar Zad about how she got started with her own floral business. We had the amazing opportunity to chat with Negar Zad about what she's particular about.

Bold Bangles

Let’s get one thing straight in case you missed it: The 80s are back. We have continued to see this time and time again on the runways this season with bold bangles shining like never before!

Chatting with Negar Zad

I got to meet and sit down with local business owner and florist extraordinaire, Negar Zad of Your Flower Guide and talk all things flowers.

White is the New Black

Last year, trend forecasters called it Tofu, but this year we are seeing all-white everything! Symbolically, white has many meanings attached to it (and should not always be associated with plain ol’ vanilla!).  

Dare to Accessorize Your Hair

Time to put your hair up ladies, because all the best hair accessories from the 80s and 90s are officially back in action.

To Top It All Off: Hats

Whether you’re an artist, a poet, an intellectual, a beatnik, a Che Guevara revolutionist or just a hipster, the beret is the perfect statement to top off any outfit.

Of Particular Importance to Catherine McCord

Working mom Catherine McCord has her hands full raising three lovely kids and managing two organizations that better the lives of families with their homemade recipes and meals. We had a lovely chat with Catherine McCord about what she’s particular about.

Chatting with Catherine McCord

Working mom Catherine McCord has her hands full raising three lovely kids and managing two organizations that better the lives of families with their homemade recipes and meals. We had the opportunity of a lifetime to sit down and find out more about Catherine’s daily life.

Of Particular Importance to Marissa Hermer

Marissa Hermer has three kids and business partner/husband Matt Hermer, with whom she manages their restaurant The Draycott. We had the amazing opportunity to chat with Marissa Hermer about what she’s particular about.

Chatting with Marissa Hermer

Balancing a busy restaurant, three kids and a marriage. How does Marissa Hermer do it?! We had the incredible opportunity to find out more about Melissa’s inspiration and life.

Of Particular Importance to Lauren Kleban

Lauren Kleban is an LA- based fitness entrepreneur whose known for her her LEKFIT classes. We had the amazing opportunity to chat with the Lauren Kleban about what she’s particular about.

Trend Alert: Circle Bags

The circle bag trend has been around for a few seasons, and for good reason. The strong bold geometric shape and the large variety of materials and sizes means it’s a fun addition to almost any outfit.

Highlighter Heaven

The 80s are back, big time. Brace yourself for highlighter hues coming to a retailer near you. We must admit that we assumed the neon days from the 80s and 90s were a thing of the past, but we were evidently mistaken!

Hoop Dreams

The answer is no, you haven’t time-travelled back to the 80s. Big statement hoops are back and more fabulous than ever and the final verdict is: the bigger the better!

You Can’t Handle All This Sparkle

Sparkly and shiny accessories are on the rise. Along with all the other 80’s trends coming back to the runway, flashy pieces are joining in on this movement.

Of Particular Importance to Maya Brenner

Maya Brenner is an LA- based jewelry artist and is renowned for crafting asymmetrical, delicate modern jewelry designs. We had a lovely chat with Maya Brenner about what she’s particular about.

Chatting with Maya Brenner

Maya Brenner, an LA- based jewelry artist, is renowned for crafting asymmetrical, delicate modern jewelry designs. We had the amazing opportunity to sit down with her to learn more about her along with her journey to success. 

Cozy Trend: Gloves

It’s starting to get chilly, so it’s time to bundle up! Gloves are must during the winter and they are a fantastic opportunity to add even more style to our daily outfits.

Chatting with Helen Johannesen

In 2015, Helen Johannesen embarked on a mission with the goal to create the best food and wine experience in Los Angeles and opened helen’s wines. We discussed her love and passion for curating the best wines from around the world, current wine trends and even her upcoming jewelry line! 

Giddy Up, Cowboy!

Many people are afraid to ride this fall trend. Sometimes people think that cowboy boots will make them look too country, but the runway looks this season showed us that there a lot of ways to make this accessory look totally chic.

Chatting with Adrianna Costa

You likely know Adrianna Costa from her very successful television career. This California native has interviewed stars such as Oprah Winfrey, Taylor Swift, Rihanna and George Clooney!  She also runs her blog, Haute Mom’s Life where she shares helpful tips and tricks to navigating motherhood. We had the privilege of interviewing her at her home and raiding her amazing shoe collection!

Soft, Snuggly, and so Stylish: Shearling

Trust me, it’s worth investing in high quality shearling pieces. They last a lifetime and will look amazing all season. This cozy, comfortable, and classic trend is one of the most practical items you can buy.

Fifty Shades of Jade

Who doesn’t love the color green? And who doesn’t love jewelry? We couldn’t think of anyone either! There may be some skeptics out there but there is no denying the fact that jade jewelry is coming back in all shapes, colors and sizes this fall (and we aren’t mad about it)!

Pattern of the Moment: Patchwork Plaid

No, we aren’t talking about picnic blankets. We are talking about the timeless pattern that works on anybody (you too, guys)! This print has been fashionable for decades and has been spotted on runways consecutively since Fall 2017.

Of Particular Importance to Sophie Monet

Sophie Monet is turning heads in the fashion world with her beautiful wood jewelry. We had a lovely chat with the Sophie Monet Jewelry designer about what she’s particular about.

Chatting with Sophie Monet

We had the pleasure of visiting Sophie Monet in Venice Beach and talking all about her creative vision, travel, and go-to accessories.

Living in Color: Gem Trends

Diamonds have always been a girl’s best friend (at least since Carol Channing said so), but we shouldn’t discriminate against any sparkly stones! Life is too short to wear boring jewelry or accessories, and we are crazy for color!

Trend Alert: Chunky Chains

Whether they’re layered on your neck, dangling from your ears, hanging on your shoulder from your bag, or stacked on your wrist, the chunky chain…

Chatting with Janessa Leoné

In a delightful interview, we chat with Janessa Leone about breaking into the fashion industry, the challenges of being a CEO, and the importance of a good self-care routine.

Chunky Sneakers: Ugly or Awesome?

Whether you call it the chunky sneaker, the ugly sneaker, the dad shoe, one thing that can be agreed upon it that this oversized 90s inspired sneaker is making a big splash in the fashion world.