Sherri McMullen and Chloe Warner are Oakland’s true dream team. This dynamic fashion and interior design duo concepted, conceived, and helped elevate East Bay boutique McMullen to the forefront of the Bay Area shopping scene. We loved sitting down with this thoughtful pair to understand what it takes to build a modern shopping experience.
The What is tricky to describe as just one thing—a weekly email, a carefully curated list of the best products, services, places and experiences, an annual summit and women’s symposium. However, one thing we can say with authority is that the founders of The What have cultivated an ever-evolving, inter-generational community of curious women.
Hillary Peterson is transforming the beauty industry with her California-based skincare line True Botanicals, a collection of pure, anti-oxidant loaded, nutrition-rich skincare products. We recently visited her beautiful boutique in San Francisco to learn more about her particulars.
Harnessing her business acumen and a passion for women's luxury retail, McMullen has introduced Oakland to some of the hottest emerging designers and has been featured as a fashion innovator by Vogue and Forbes. We recently visited her namesake shop so she could show us some her favorite particulars.
August 14, 2019
Chloe Redmond Warner is the founder of Redmond Aldrich Design and principal of the design dream team behind the singular, stand-out East Bay fashion boutique McMullen. We recently visited her at the shop to learn more about her particulars.
August 9, 2019
Gina Pell and her best friend Amy Parker co-created The What—a weekly email offering a carefully curated list of the best products, services, places and experiences, plus an annual summit and women’s symposium. We recently had the chance to meet up with them both and explore their chosen particulars.
August 1, 2019
Hillary Peterson is transforming the beauty industry with her skincare line True Botanicals, a collection of pure, anti-oxidant loaded, nutrition-rich skincare products. We recently visited her shop to learn more about her particulars.
July 25, 2019
A delicious 5 minute take on a vegan caesar salad dressing with Amy Rosoff Davis.
July 16, 2019
Emily Holt is a former Vogue fashion news editor and owner of Hero Shop, a carefully curated boutique with strong community ties that showcases…
July 11, 2019
Sometimes the sight of green anything for kids is a deal breaker—except not these Green Oatmeal Muffins. They are beyond delicious and are packed with…
June 30, 2019
Buffy Maguire is a self-taught coffee roaster and Founder of Lady Falcon Coffee Club, a mobile café inspired by the rich history of the city by the Bay. I got to meet with Buffy to see what she's particular about.
June 27, 2019
Anine Bing's line manages to balance the soft and feminine with a distinct rock ‘n’ roll edge. I had the opportunity to meet founder and designer, Anine Bing, in her ever-expanding downtown HQ and see what she is particular about.
June 6, 2019
Elisa Solomon's exquisite jewelry collection is full of peace, love and self expression. Her symbolism through jewelry is full of beauty and evokes a true emotional bond between the wearer and the piece. I had the amazing opportunity see what this lovely founder is particular about.
May 30, 2019
EF Collection is designed to be wearable day-to-night, but also elegant and chic. We recently spoke with Emily about her career evolution and got to see what she is particular about.
May 23, 2019
With The SIL, Natalie has leveraged the knowledge she’s gained from working in public relations to spotlight independent designers whom she loved wearing and felt they were not getting the attention they deserved. I got to see what Natalie was particular about.
May 9, 2019
Zahava Reisman founded the Sarah Chloe with the importance and value of high-quality jewelry design and craftsmanship and has been featured in top national media publications including Vogue, and ELLE. I got to see what Zahava is particular about.
May 2, 2019
Natalie Joos has become an LA style icon for those who love everything vintage. I got to see what Natalie was particular about.
April 18, 2019
Hoodies are not just for sport fanatics; they have become one of the hottest accessory trends for 2019!
February 22, 2019
Two-time Emmy award winner Kathryn Eisman gave us a peek into her life of being a television journalist and sock designer. High Heel Jungle…
February 20, 2019
I had the pleasure to talk with April Uchitel about how she got went from the fashion industry to the beauty world. Her journey is inspiring and we got to find out what she's particular about.
January 10, 2019
Girl boss, founder and creative director Joy Cho injects a little bit of happiness into everyone’s day with her colorful lifestyle brand Oh Joy! I had the incredible opportunity to see what this bright and happy ray of sunshine is particular about.
December 17, 2018
This health and wellness enthusiast found herself running her own massage boutique that has become LA’s hottest new wellness destination called The Now. We had a lovely chat with self-care lover, Gara Danielle about what she’s particular about.
December 14, 2018
I had the pleasure to talk with Negar Zad about how she got started with her own floral business. We had the amazing opportunity to chat with Negar Zad about what she's particular about.
November 30, 2018
Let’s get one thing straight in case you missed it: The 80s are back. We have continued to see this time and time again on the runways this season with bold bangles shining like never before!
November 30, 2018
I got to meet and sit down with local business owner and florist extraordinaire, Negar Zad of Your Flower Guide and talk all things flowers.
November 29, 2018
Last year, trend forecasters called it Tofu, but this year we are seeing all-white everything! Symbolically, white has many meanings attached to it (and should not always be associated with plain ol’ vanilla!).
November 28, 2018
Time to put your hair up ladies, because all the best hair accessories from the 80s and 90s are officially back in action.
November 27, 2018
Whether you’re an artist, a poet, an intellectual, a beatnik, a Che Guevara revolutionist or just a hipster, the beret is the perfect statement to top off any outfit.
November 24, 2018
Working mom Catherine McCord has her hands full raising three lovely kids and managing two organizations that better the lives of families with their homemade recipes and meals. We had a lovely chat with Catherine McCord about what she’s particular about.
November 23, 2018
Working mom Catherine McCord has her hands full raising three lovely kids and managing two organizations that better the lives of families with their homemade recipes and meals. We had the opportunity of a lifetime to sit down and find out more about Catherine’s daily life.
November 21, 2018
Marissa Hermer has three kids and business partner/husband Matt Hermer, with whom she manages their restaurant The Draycott. We had the amazing opportunity to chat with Marissa Hermer about what she’s particular about.
November 16, 2018
Balancing a busy restaurant, three kids and a marriage. How does Marissa Hermer do it?! We had the incredible opportunity to find out more about Melissa’s inspiration and life.
November 15, 2018
Herringbone and houndstooth are classic patterns that love to come in and out of our lives. Well, they are back again!
November 7, 2018
Lauren Kleban is an LA- based fitness entrepreneur whose known for her her LEKFIT classes. We had the amazing opportunity to chat with the Lauren Kleban about what she’s particular about.
November 5, 2018
The circle bag trend has been around for a few seasons, and for good reason. The strong bold geometric shape and the large variety of materials and sizes means it’s a fun addition to almost any outfit.
November 1, 2018
The 80s are back, big time. Brace yourself for highlighter hues coming to a retailer near you. We must admit that we assumed the neon days from the 80s and 90s were a thing of the past, but we were evidently mistaken!
October 27, 2018
The answer is no, you haven’t time-travelled back to the 80s. Big statement hoops are back and more fabulous than ever and the final verdict is: the bigger the better!
October 24, 2018
Sparkly and shiny accessories are on the rise. Along with all the other 80’s trends coming back to the runway, flashy pieces are joining in on this movement.
October 19, 2018
Maya Brenner is an LA- based jewelry artist and is renowned for crafting asymmetrical, delicate modern jewelry designs. We had a lovely chat with Maya Brenner about what she’s particular about.
October 11, 2018
Maya Brenner, an LA- based jewelry artist, is renowned for crafting asymmetrical, delicate modern jewelry designs. We had the amazing opportunity to sit down with her to learn more about her along with her journey to success.
October 10, 2018
It’s starting to get chilly, so it’s time to bundle up! Gloves are must during the winter and they are a fantastic opportunity to add even more style to our daily outfits.
September 28, 2018
In 2015, Helen Johannesen embarked on a mission with the goal to create the best food and wine experience in Los Angeles and opened helen’s wines. We discussed her love and passion for curating the best wines from around the world, current wine trends and even her upcoming jewelry line!
September 26, 2018
Many people are afraid to ride this fall trend. Sometimes people think that cowboy boots will make them look too country, but the runway looks this season showed us that there a lot of ways to make this accessory look totally chic.
September 21, 2018
You likely know Adrianna Costa from her very successful television career. This California native has interviewed stars such as Oprah Winfrey, Taylor Swift, Rihanna and George Clooney! She also runs her blog, Haute Mom’s Life where she shares helpful tips and tricks to navigating motherhood. We had the privilege of interviewing her at her home and raiding her amazing shoe collection!
September 19, 2018
Trust me, it’s worth investing in high quality shearling pieces. They last a lifetime and will look amazing all season. This cozy, comfortable, and classic trend is one of the most practical items you can buy.
September 16, 2018
Who doesn’t love the color green? And who doesn’t love jewelry? We couldn’t think of anyone either! There may be some skeptics out there but there is no denying the fact that jade jewelry is coming back in all shapes, colors and sizes this fall (and we aren’t mad about it)!
September 12, 2018
No, we aren’t talking about picnic blankets. We are talking about the timeless pattern that works on anybody (you too, guys)! This print has been fashionable for decades and has been spotted on runways consecutively since Fall 2017.
September 10, 2018
Sophie Monet is turning heads in the fashion world with her beautiful wood jewelry. We had a lovely chat with the Sophie Monet Jewelry designer about what she’s particular about.
September 6, 2018
We had the pleasure of visiting Sophie Monet in Venice Beach and talking all about her creative vision, travel, and go-to accessories.
September 5, 2018
Diamonds have always been a girl’s best friend (at least since Carol Channing said so), but we shouldn’t discriminate against any sparkly stones! Life is too short to wear boring jewelry or accessories, and we are crazy for color!
September 1, 2018
Whether they’re layered on your neck, dangling from your ears, hanging on your shoulder from your bag, or stacked on your wrist, the chunky chain…
August 31, 2018
In a delightful interview, we chat with Janessa Leone about breaking into the fashion industry, the challenges of being a CEO, and the importance of a good self-care routine.
August 29, 2018
Whether you call it the chunky sneaker, the ugly sneaker, the dad shoe, one thing that can be agreed upon it that this oversized 90s inspired sneaker is making a big splash in the fashion world.
August 27, 2018