The instantly recognizable Salt strap has become the accessory de-rigeur for a certain set of women—it suits the chic, colorful, boho, on-the-go gal. When the line debuted, the brand experienced a rapid rise and consumer adoption which led to the NY Times singing their praises. Since then the co-founders and best friends have been creating and expanding the line, one happy strap at a time.

AMO makes the kind of jeans that you want to (and can!) throw on first thing in the morning…just like they do in the movies. They are born from a place where comfort and fit are paramount, and that attention to detail makes for the perfect everyday pair. AMO is a thoroughly modern line but also references the heyday of vintage denim in sunny California, thus capturing a freewheeling spirit that imbues this LA-based brand. Kelly Urban, the co-founder and designer of AMO, has the recipe down: she keeps every season of their essential wardrobe staples fresh with a level of cool that’s just baked in. Our closet chock full of their pairs is straight up proof—we’re AMO loyalists for lyfe!