Sherri McMullen and Chloe Warner combined their knowledge of business and merchandising with their long-time passion for designing interesting window displays to create McMullen—now a favorite Oakland boutique offering wearable but chic garments and accessories from new and lesser-known fashion designers. We recently visited their boutique to learn more about their particulars.

The sisters Sorellina, nee´ Carosella, craft covetable, colorful art deco-inspired jewelry that has pizazz and punch. While the designs are bold, they are scaled so well which makes still easy enough to wear on the regular. We’re obsessed with their guitar pick earrings and their Tablet necklaces and just want to be cool enough to throw them on. Here’s to hoping (and shopping!).

Ariane Goldman didn’t just get into the bridal or maternity game to repeat what’s long been the industry standard—she reinvented it. By truly understanding the market and capitalizing on missing needs, Ariane was able to successfully launch and scale two incredible lines, Twobirds and Hatch, to create apparel with a real point of view. Beyond the clothes, Goldman has fostered a true community centered around feeling and looking your best during life’s happiest moments.