MELISSA: We love the notion that clothes you throw on to go out of the house for a quick errand or the school run should still be elevated, is this your answer or reaction to the ubiquitous athleisure trend?
RACHEL: Well, we started it with the idea that this was for your après day. So, when you came home and you wanted to take your clothes off that you wore the entire day, but you’re not ready to get into your pajamas. You still want to feel great about yourself. It has really translated now more into everyday wear and for travel. What I found is, I’m 44, I was getting into Lululemon pants because I didn’t want to think about it; they were soft, I wanted to just run out of the house. Over time your self-esteem and everything just falls to the ground. I thought ‘There just has to be an answer to this,’ because while Lululemon is comfortable and amazing, it’s not incredibly flattering. It’s not made in really robust shapes, and chic colors, and things like that. So, this was definitely my answer to that, definitely.