MELISSA: How do you get inspiration for new collections?
ZAHAVA: It’s life, travel and my daughters. My two eldest daughters always give me advice, like recently they told me to add more color into the collections. I’m introducing gemstones now in the new line we’re doing, in celebration of the ten-year anniversary and they’ve really motivated that rainbow and gemstone element. Otherwise, I have a very specific aesthetic and most of my designs tend to be pieces that I would wear on my own.
MELISSA: What does your day look like normally?
ZAHAVA: The day starts super early. Start by getting the kids ready for school, hustling out the door and getting everyone moving. Because our primary production is based out of New York, as soon as my girls are dropped off, I hit the ground running because it’s through New York time. I’m a bit behind the first few hours of the day, and many of our retail partners are also in the east coast or New York. Once I get to a place where things have moved along, I will always try to catch a spin class or do something that will get me moving. Otherwise it’s very much divided up to the different elements of the brand that I handle which include; design collection, product development and brand development. There is always something to be done.
MELISSA: Do you have any self-care regimes?
ZAHAVA: When I’m consciously there, I’ll make that effort and I’ll be sure to get my nails done on a regular basis or do other small things. I don’t have a specific schedule, but anytime I do any self-care, I often think to myself “I have to do this more often”. Taking a spin class always helps and makes me feel motivated. I like being with my kids, it’s always a fun energy to be around them.