Your cart is empty.
Let’s find your perfect shade.
Meet Marina Larroudé — Co-Founder and CCO at fashion brand Larroudé. Marina is no stranger to the fashion industry with a successful career spanning both the editorial (Fashion Director of Style.com, Teen Vogue) and retail (VP, Fashion Director, Barneys) sides of the business.
Four years ago, Marina launched Larroudé - what she calls "a dream that’s been years in the making." Known for their brightly colored styles, exciting design collaborations and high-quality accessible fashion, Larroudé is all about delivering joy into people’s lives.
The Everydays:
Morning Routine in 5 Words:
early, work out, sauna, productive, energetic
The best product you use in the morning:
Dr. Lara Devagan hyaluronic acid
Who you spend your days with:
my personal family and my work "family"
Favorite Work Outfit:
Callas Milano Lola Pants and Uniqlo merino sweater
Go-To Coffee or Tea Order:
black coffee with a splash of whole milk until noon, after that green tea, detox tea, mint tea, ginger tea… multiple teas in a day
The tv show or movie you always recommend:
Lately... Girls on the Bus, Palm Royale, Sugar, Mary & George, Nora from Queens
The takeout dish you can't live without:
Coco Pazzeria Pizza
Bedtime Routine in 5 Words:
bath, dinner in bed, TV, lights off, face mask
The best product you use at night:
Dr. Lara Devagan Retinol
The Special Days:
Favorite Vacation Destination:
Shelter Island
Favorite “Fancy” Look:
Alaia dress, Larroudé shoes, Jar earrings
Favorite Show / Concert / Performer you’ve seen:
Taylor Swift, I know is generic, but she was really impressive
Favorite way to celebrate yourself:
in bed by 8pm
The best gift you’ve ever received:
note cards from my kids or any jewelry from my husband
The Funny Bits:
The best prank you've pulled:
I can’t disclose, but Ricardo (my husband) was scared for 24 hours.
Your High School Persona:
troublemaker
Your Real Housewives Tagline:
get up and make it happen!
Best Costume You’ve Worn:
I was once a cherry for Halloween and was pretty cute!
Your most particular particular (the little thing you’re pickiest about!):
my closet and house needs to be IN ORDER. Everything must be very organized.
Where We Can Find You:
Socials: @marinalarroude, @larroude, @collectbylarroude
Current Location: NYC
Favorite Spot to Consume Content: anytime, anywhere!
Where You Work: in office/midtown NY
More from Marina:
Since launching in 20202, Larroudé has created collections in partnership with several really fun brands. Most recently, you released a whimsical collection of flowered mules with artist Gabriela Noelle. (And… We’re obsessed with it.) What do you find you’re able to get out of collaborations like these with like-minded creatives?
Larroudé is this crazy platform that has hosted many other amazing designers and friends that we’ve been lucky enough to partner with, like Oscar de la Renta, Joseph Altuzarra, Jennifer Fisher, Jonathan Cohen, Markarian, Favorite Daughter, and many others. In addition to being a brand, Larroude is almost like a record label or platform where we get to host so many other great creatives. It goes right back to our slogan: You. Us. We. All. I love my collaborations, and so do our customers. I love to run their dreams into reality.
As a longtime Fashion Director at Barneys, you’ve gotten to see the fashion industry from a few different perspectives. What surprised you most about the experience of starting your own brand?
I was expecting to sell lots of black shoes, that was what the market has shown me previously but what I experienced at Larroudé is the very opposite. clients come to us for color, print and emotional pieces.
DTC brands are famous for using brightly-colored products to draw new customers in, but it’s pretty rare for buyers to spring for styles outside of their usual palettes. Larroudé’s collection includes a lot of real color! How are you convincing customers to give color a try?
That’s the story of Larroudé. We don’t play it safe, that’s how we started! I believe fashion is here to bring fantasy to everyday’s life. And our customer responds exactly to that. We look at data and sales performance on a daily basis, and we produce more of what the customers want, reducing excess inventory and producing only what we sell/can sell. We prove daily that the customer wants something special, that’s pretty good to watch.
We certainly have our favorites, but we’re curious which of the pieces in your collection you personally wear on a day-to-day basis?
The ones I wear the most lately are: Blair flats, Blair Mules, Ines Pump, Altuzarra Pumps and Milan sandals.
